A study has named Cristiano Ronaldo, Lionel Messi and Neymar in the top 10 most influential footballers on Instagram at the 2022 World Cup.
The ranking is based on Nielsen’s influencer measurement tool, which evaluates total followers, follower growth, engagement rate and average brand value per post on Instagram to give a media value total.
To be considered, players have to be set to take part in the 2022 World Cup of Qatar
The results found that Ronaldo was the most influential figure thanks to receiving an enormous 48% growth in followers over in the past year.
The Portuguese has 480 million individual accounts following him on the social platform and consequently averages $3.6 million in media value per post.
Second in the top 10 was Messi. The Argentine has received a slightly less impressive 38% growth in his following across the past 12 months and averages around $2.7 million per post.
Check out the full top 10 below.
Top 10 most influential footballers at the 2022 World Cup
Cristiano Ronaldo: 480m followers | $3,585,218
Lionel Messi: 360m followers | $2,631,388
Neymar: 178m followers | $1,152,495
Kylian Mbappe: 72.5m followers | $1,173,157
Vinicius Junior: 23m followers | $685,120
Karim Benzema: 58m followers | $489,239
Paolo Dybala: 49m followers | $491.547
N’Golo Kante: 14m followers | $525,178
Paul Pogba: 55m followers | $407,542
Sergio Ramos: 53m followers | $368,639
